Ever since the 21st century hit, men’s jeans took a turn for the worst. The skinny jean was introduced, and it took over the market. Everywhere you shopped, skin-tight jeans were everywhere you looked. And they only got skinnier. The pockets of these jeans could hold no more than a tube of chapstick. It had us asking, “Where am I supposed to put anything?”
That’s where we come in.
While we were investigating the best finishes for our jeans, we came across a story of a man, George S. Wing, who started his business in his garage in DPJC’s hometown of Hermosa Beach. Turns out that George was the inventor of the Hi-Shear rivet. The Hi-shear rivet has been credited with winning the 2nd World War in the it cut the weight of other rivets by ⅓, dropping hundreds of pounds from the weight of aircraft and allowing them to fly further and faster. While the Hi-Shear rivet itself is not practical for jean production, as a tribute to George S. Wing and his connection to our hometown of Hermosa Beach, we commissioned Kai USA to produce a replica rivet for our jeans. We stamped the replica with our logo and named our styles after planes that incorporated the revolutionary designed rivet. Our first P51 Mustang (our first jean to use the replica rivet) bears the name of the first plane to use the Hi-Shear rivet.
As things started to progress, we envisioned more than just a jeans store. We threw in some sick barbers chairs, a walk in humidor, smoking patio, and more and made our shop the place to be in the South Bay.
With a masculine vibe, premium cigars, pro barbers, and quality men’s clothing, it’ll be hard to find a reason to leave.
We created Deep Pocket Jean Company after years of frustration searching through store after store to find jeans that were fashionable and functional. We met with a local denim designer and got down to business.
We developed a pair of jeans, made right here on American soil, designed with the world’s deepest pockets. We introduced our deep pocket jeans to friends and family and they were an instant hit. We knew we had a gold mine on our hands and started getting to work, developing our shop on Pier Avenue.